The following guidelines and recommendations outline brand and asset use, including logo, colors, content, graphic elements and trademarks without negotiating legal agreements. The LOINC marks include, but are not limited to, the LOINC name, logo, pig logo, and any word, phrase, image, or other designation that identifies the source or origin of any of LOINC’s products.

Because brands inevitably evolve, the below guidelines may change over time. We ask that you regularly refer back to this website for the latest. For further information, please contact us.

To make any use of our marks in a way that is not covered by these guidelines, contact us and include a visual mockup of intended use.

Regenstrief Institute requests that you use the following guide when developing marketing, communication, training, etc. collateral. As a freely available resource, the LOINC brand depends on not only patrons of the program but also consistency of communication amongst participants globally.

Required legal copy and trademark use

The Regenstrief Institute, Inc., owns the exclusive trademark rights to LOINC and requires that appropriate legal accreditation is included where LOINC is used. This includes the use of any of the following brand elements: name, logo and brand elements including icons, imagery/photography.

  • The registered trademark (circle R, ®) must be used in conjunction with LOINC in any headers and first body-copy use.
  • On all documents, campaigns and components, the following required copy must be added as a footnote at the end/bottom in a size no smaller than 8 point.
  • Translated trademark and copyright statements must still include the ®.

Refer to the LOINC License for the necessary text to be included in all trademark use cases.

LOINC identity guidelines

The LOINC logo is comprised of the LOINC word mark, including the circle icon. These elements should not be separated. You can download the logo image file at the bottom of this page.

The LOINC logo is a special trademark to the LOINC community, and we intend to prevent its use in association with other companies’ software or related services.

You do not need to ask us for permission to use the LOINC logo (as published by us) when you use it in these ways:

  1. On your own website solely as a hyperlink to https://loinc.org
  2. In other materials, such as presentations and slides, solely as a means to refer to the LOINC vocabulary standard itself.

All other uses of the LOINC logo must be approved in writing by Regenstrief Institute’s Health Data Standards unit.

Typography

Lato is a sans-serif typeface for use in all content associated directly with LOINC. It is available in many font weights. “Lato Medium,” or simply Lato, is the best for choice paragraph text. This font can be downloaded from Google Fonts.